Gifting shouldn’t feel like a guess. That’s why the most popular gift cards in the UK keep winning at birthdays, holidays, and last-minute celebrations.
A recent report by the UK Gift Card & Voucher Association shows that the British gift card market is now worth over £7 billion a year, growing steadily as more people opt for flexibility over guesswork.
Think about the last time you bought a present in a rush. Sizes, colours, stock levels, delivery dates, too many places to go wrong.
A good gift card removes the guesswork and gives the recipient something better than “hoping for the best,” it gives them choice.
Think of scenarios where your sister/brother has a new flat, your cousin just started uni, your colleague loves gaming, and Dad only trusts his favourite supermarket.
One list, four different people, and one simple solution, pick the right brand card for each, send it in minutes, and you’re done.
This article ranks the 15 most popular gift cards in the UK by real-world usefulness, from all-rounders like Amazon and supermarket cards to fashion, tech, gaming, streaming, homeware, and travel.
You’ll learn where each card shines, who will appreciate it most, and smart ways to maximise value.
The Growing Trend of Gift Card Usage in the UK
The UK’s gift card market has grown rapidly since 2020, fuelled by online shopping and the rise of digital wallets.
Today, over 70% of UK gift card sales happen online, and many people now send e-gift Ecards instantly via email or text. It’s fast, safe, and environmentally friendly.
Younger shoppers, especially Millennials and Gen-Z, love gift cards for their convenience and instant gratification.
Major retailers like Amazon, Tesco, and John Lewis have embraced the trend, allowing you to personalize your card designs and messages.
Whether you’re rewarding an employee, sending a thank-you to a friend, or buying for someone overseas, a digital gift card fits every situation.
How to Choose the Best Gift Card for Any Occasion
Choosing the right gift card comes down to three simple things:
✅ Brand popularity: Pick a card everyone recognizes and can easily redeem.
✅ Flexibility: Go for cards that work both online and in-store, or across multiple product categories.
✅ Expiration & usage: Check validity periods and redemption rules to avoid lost value.
For example, Amazon and Tesco cards work almost everywhere, while ASOS or Nike might suit fashion-lovers.
For tech fans, Apple or Google Play cards are ideal, while Netflix or Deliveroo cards make great lifestyle gifts.
Top 15 Most Popular Gift Cards in the UK
1. Amazon Gift Card
It’s no surprise Amazon tops the list. With millions of products ranging from electronics and groceries to home décor and digital content, Amazon gift cards are the UK’s number-one pick.
You can use them for Kindle books, Prime Video, or even Amazon Music. The card never expires, and both physical and e-gift versions are available.
Amazon cards hold some of the highest resale value on GiftCardsToNaira because of their global demand and secure verification process.
2. Tesco Gift Card
Tesco’s ubiquitous retail presence positions its gift cards as pragmatic selections addressing fundamental household requirements including groceries, fuel, pharmaceuticals, and homeware.
This practical orientation resonates particularly with budget-conscious families seeking maximum utility from gifting allocations.
Tesco gift cards cover groceries, fuel, home essentials, and more. With stores across the UK, it’s one of the most practical and accessible gift cards around.
Bonus tip: Great for budgeting or gifting students and parents alike.
3. ASOS Gift Card
ASOS dominates online fashion retail among younger demographics through trendy apparel selections, accessory varieties, and beauty product assortments that capture contemporary style sensibilities.
The brand’s digital-native operations align perfectly with tech-savvy millennial and Gen Z shopping behaviours.
ASOS is the heartbeat of online fashion. Its gift card works across clothing, footwear, and beauty products for men and women.
Best for: Trendy millennials and Gen-Z shoppers who live online.
4. John Lewis & Waitrose Gift Card
John Lewis Partnership’s dual-brand offering combines upmarket department store sophistication with premium grocery provisions, creating versatile gifting instruments suitable for diverse occasions and recipient preferences.
This card fits weddings, birthdays, or business gifts where class and practicality matter.
This card combines luxury shopping and premium groceries. Whether it’s designer clothes or quality food from Waitrose, recipients get both sophistication and utility.
Corporate favourite: Many UK companies use John Lewis gift cards to reward top-performing staff.
5. Apple Gift Card
Apple gift card system encompasses hardware purchases, App Store downloads, Apple Music subscriptions, iCloud storage expansions, and Apple TV+ content access creating comprehensive utility across the company’s integrated ecosystem that appeals to devoted users.
This is one card that covers everything. From iPhones to Apple Music subscriptions, this all-in-one card unlocks Apple’s ecosystem.
And yes, you can easily sell Apple gift cards on GiftCardsToNaira at high rates.
Why people love it: Seamless integration across all Apple devices.
6. Google Play Gift Card
Google Play Gift Cards serve Android device users through application purchases, movie rentals, e-book acquisitions, and gaming content downloads that populate the world’s most prevalent mobile operating system.
Google Play cards are perfect for app lovers, gamers, and movie fans.
Over 70% of UK smartphone users are on Android, making this one of the most useful digital cards available.
You can trade Google Play cards anytime on GiftCardsToNaira for instant Cash Naira, Cedis or USDT.
7. M&S (Marks & Spencer) Gift Card
Marks & Spencer represents quintessential British retail heritage combining quality clothing, gourmet food halls, and homeware selections that appeal to traditional sensibilities and quality-conscious consumers valuing craftsmanship over fast-fashion alternatives.
Marks & Spencer never goes out of style.
This card suits anyone who values quality and timeless British elegance.
Best for: Mature recipients or family gifts.
8. Netflix Gift Card
Netflix subscriptions represent entertainment gifting par excellence, providing months of unlimited streaming access encompassing movies, series, documentaries, and original content that has revolutionized home entertainment consumption patterns globally.
Give the gift of binge-watching. Netflix cards unlock endless movies, TV shows, and documentaries, no subscription or credit card needed.
Why people love it: It’s global, flexible, and ideal for any age group.
9. Deliveroo Gift Card
Deliveroo cards monetize Britain’s flourishing food delivery culture, enabling restaurant-quality dining experiences within home environments through partnerships with hundreds of establishments across major metropolitan areas.
Perfect for foodies or busy professionals. Deliveroo lets users order from thousands of local restaurants and enjoy gourmet meals from home.
Ideal for: Couples, families, or remote workers who value convenience.
10. Spotify Gift Card
Spotify premium subscriptions eliminate ads interruptions, enable offline listening, and provide unlimited track skipping that enhances music consumption experiences for casual listeners and audiophiles alike pursuing sonic exploration.
Podcast enthusiasts benefit equally from premium access to exclusive content, early episode releases, and enhanced audio quality that elevates the platform beyond music into comprehensive audio entertainment encompassing education, comedy, and storytelling.
11. IKEA Gift Card
IKEA cards address fundamental home establishment needs for students, newlyweds, or relocating professionals requiring furniture, storage solutions, kitchen essentials, and decorative items that transform empty spaces into functional living environments.
Great for students, newlyweds, or new homeowners. IKEA’s affordable, minimalist designs help turn any space into a home.
Why it’s popular: Redeem in-store or online, and use it for anything from furniture to decor.
12. Steam Gift Card
Steam platform dominance within PC gaming creates substantial gift card utility for digital game purchases, downloadable content, seasonal sales participation, and community marketplace transactions that constitute modern gaming culture’s commercial infrastructure.
Steam is the go-to for PC gaming. Its cards let players buy new games, add-ons, or in-game items.
13. Primark Gift Card
Primark’s value proposition centres on trend-responsive fashion at democratized price points that enable wardrobe refreshes without substantial financial commitments.
For fashion at great prices, Primark gift cards are unbeatable. They’re ideal for students and families who want to stay stylish on a budget.
Note: In-store redemption only, making it great for in-person shopping trips.
14. Airbnb Gift Card
Airbnb cards embrace experiential gifting philosophies prioritizing memorable experiences over material possessions weekend getaways, romantic escapes, or staycations create lasting emotional impacts that transcend physical gift depreciation.
Airbnb cards offer everything from weekend getaways to scenic cabins. Redeem worldwide with no currency exchange hassle, an ideal gift for wanderers.
How to Trade or Redeem UK Gift Cards for Cash in Nigeria
If you’re in Nigeria or living abroad with unused UK gift cards, GiftCardsToNaira lets you convert them to cash in minutes. Here’s how to do it:
- Visit GiftCardsToNaira platform.
- Choose your card brand and amount.
- Use the live rate calculator to see how much it’s worth in Naira.
- Upload your card details securely.
- Receive instant Cash transfer to your bank account.
Live exchange rate monitoring ensures competitive valuations reflecting current market conditions rather than static pricing that disadvantages sellers during favourable trading periods.
Transparency eliminates hidden fees or unexpected deductions that plague less reputable conversion services.
Tips for Maximizing the Value of Your Gift Cards
- Check expiry dates: Use or trade before your balance expires.
- Compare rates: Always use GiftCardsToNaira Rate Calculator to find the best deal.
- Trade during sales: Many retailers offer extra discounts. stack your card for maximum value.
- Keep records: Save receipts and screenshots to prevent disputes.
- Protect your codes: Never share them outside secure, verified platforms.
Frequently Asked Questions About Popular UK Gift Cards
1. What are the most popular gift cards in the UK right now?
Amazon, Apple, Tesco, Google Play, and Steam top the list due to their global acceptance and ease of use.
2. Can I buy UK gift cards online from Nigeria?
Yes, many UK retailers sell e-gift cards that accept international payment methods. Always check each store’s delivery and verification rules.
3. How can I check my UK gift card balance?
Visit the brand’s website and enter your card number, or check in-store at the till.
4. Which UK gift cards have the highest resale value?
Amazon, Apple, Steam, and Google Play cards typically offer the highest trade value on GiftCardsToNaira platform.
5. Can I Trade my UK Gift Cards on your Platform?
Yes! You can sell or exchange your UK Gift Cards for Cash on GiftCardsToNaira platform and get instant payment in Naira, Cedis or USDT.
Conclusion
Gift cards have transformed how people give and receive presents. They’re personal, practical, and universally loved.
Whether it’s Amazon for shopping, Spotify for music, or Airbnb for adventures, each card offers something special.
And if you’re holding UK gift cards you can’t use, don’t let them sit idle, turn them into instant cash with GiftCardsToNaira platform.
Visit our website or download our mobile app today to check live exchange rates, trade securely, and get paid instantly.
Enjoy!
